Branded Entertainment Heads to Centre Stage

Toronto, April 29, 2014 The ship is slowly starting to turn in the global branded entertainment marketplace as content is better integrated into entertainment platforms that consumers want to watch. And, according to The Future of Branded Entertainment, released today by the Canadian Media Production Association (CMPA), this shift is driven by recurring themes of convergence, the […]

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The Genesis of Canadian Success in Branded Entertainment

Ottawa, February 11, 2014—Branded Entertainment is a seldom understood outside the marketing industry, yet it could pave the way to greater collaboration in the creation and financing of original Canadian screen content. The second white paper in a three-part study, released today by the Canadian Media Production Association (CMPA) as a prelude to discussions at […]

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Branded Entertainment, New Opportunities for Content Creators in Canada

Vancouver, November 6, 2013— Branded Entertainment is a lucrative $44 billion a year industry south of the border. But a new study, released today by the Canadian Media Production Association (CMPA) at the Merging Media conference in Vancouver, suggests the production landscape is also ripe here for Canadian content creators to forge greater collaborations and […]

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Call for Entries for The Digi Awards

  Digital community seeks Canada’s Digital Personality of the Year, among other accolades   TORONTO, ON – Tuesday July 23, 2013 – nextMEDIA, Canada’s most influential and forward-thinking community of executive-level media professionals, today announced its call for entries for The Digi Awards. The annual showcase features Canada’s most remarkable people, products and companies that are making […]

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