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The National Call for Entries & Curriculum for M+M 2011’s Transmedia Seminar+Lab is now online! Covering the complete value chain from “Conception to Consumption,” this inspiring one-of-a-kind syllabus presented by CMPA-BC and Merging Media Productions has been tailor-made by Anita Ondine, one of the world’s foremost Transmedia practitioners, for our rapidly evolving industry. Anita’s unique workshops for “Transmedia Next” in London, UK and the “Binger Filmlab” in Amsterdam have been highly successful in energizing the Transmedia community in the UK and Europe.

For the very first time, 20 participants will be selected from across Canada for this groundbreaking Lab. The 2 day immersive sessions will bring together select mid to senior level digital media, game design, film & television practitioners to develop projects under Anita’s invaluable guidance, while exploring essential Transmedia business & creative tools, strategies and concepts.

The M+M 2011 Seminar+Lab www.mergingmedia.ca/agenda includes:

• Transmedia Fundamentals, Business + Creative Development: A Parallel Process, Identifying +Implementing your Operative Idea,
• Business Strategies: Financing Transmedia, Exploring new Revenue Streams, Pitching Transmedia Projects etc.
• Creative Toolkit: Story Architecture + Bible, Using Social Media + Technology, Involving your Audience etc.

Apply to be part of this exclusive group: we welcome writers, film/television producers, digital media/game/mobile developers, marketing/social media specialists, broadcasters, commissioning editors and educators. Apply at www.mergingmedia.ca/register and fill in the attached .pdf file and mail back to us at info@mergingmedia.ca by March 31st.

Seminar+Lab – CMPA Members: $265.49+HST, Non-members: $398.23+ HST

Seminar Only - CMPA Members/Student: $26.49+HST, Non-members: 39.82+HST

Highly subsidized rates made possible by our Merging Media 2011 Partners

From funding to audience engagement to distribution, the digital realm is having a greater and greater impact on how the traditional media systems work (and don’t!) While no one has all the answers, this primer will help to demystify the digital realm and highlight the real opportunities for producers of film and television content.

Click here to read more.

About the Ontario Centres of Excellence (OCE) Inc. (www.oce-ontario.org)

Ontario Centres of Excellence (OCE) Inc. drives the commercialization of cutting-edge research across key market sectors to build the economy of tomorrow and secure Ontario’s global competitiveness. In doing this, OCE fosters the training and development of the next generation of innovators and entrepreneurs and is a key partner with Ontario’s industry, universities, colleges, research hospitals, investors and governments. OCE’s Centres work in communications and information technology, earth and environmental technologies, energy, materials and manufacturing and photonics. OCE is funded by the government of Ontario and is a key partner in delivering Ontario’s Innovation Agenda. OCE through its Centre for Commercialization of Research (CCR), an initiative supported by the federal government, also acts as a catalyst which allows innovative businesses to grow and achieve sustainable, commercial success and global competitiveness.

Interactive digital media figures prominently on Ontario’s Innovation Agenda. It is OCE’s desire to help develop that industry by sponsoring industry-academia research projects in conjunction with the Bell Broadcast and New Media Fund. For further information, contact Martin Lord, Business Development Manager, at 1-866-759-6014, ext 1049, martin.lord@oce-ontario.org.