Contents
Chapter One: Introduction
Chapter Two: Preface
Chapter Three: Design and Build Cross Platform Content
Chapter Four: Identify and Prepare Content for Digital Media Distribution.
Chapter Five: How to Drive Internet Traffic by Marketing Digital Media Content.
Chapter Six: Broadcasters Online: What they want. What they offer.
Chapter Seven: Generating Revenue: International Sales
Chapter Eight: Total Drama Island Interactive – A Success Story
Chapter Nine: Generating Revenue: Online Content Syndication
Chapter Ten: Generating Revenue: How Casual and Interactive Games Can Make Money
Chapter Eleven: Generating Revenue: How Casual and Interactive Games for Kids Can Make Money
Chapter Twelve: Generating Revenue: Ad Agencies – What they want. What they Offer.
Chapter Thirteen: Generating Revenue: Ad Networks – What they want. What they Offer.
Chapter Fourteen: Generating Revenue: Using the Brand
Chapter Fifteen: Generating Revenue: Mobile Distribution
Chapter Sixteen: Generating Revenue: eCommerce
Chapter Seventeen: How to Use Traffic Metrics
Chapter Eighteen: Legal Issues: Multi-platform Media and Emerging Technologies
Chapter Nineteen: Legal Issues: Online Exploitation Rights and Collective Agreements in Quebec
Chapter Twenty: Last Word
Chapter Twenty-One: Biographies
