Will Travis is SVP Red Team, Dentsu. Will leads the Business Strategy growth and Marketing at Dentsu’s, www.dentsucanada.com, North America offices, since the acquisition of ATTIK, the world-renowned global brand engineering company. While at ATTIK, Will, the former President, navigated the company’s expansion into foreign markets. He secured a strong foothold in the U.S. opening both New York and San Francisco studio’s, establishing ATTIK as leading creative force through accounts Toyota Scion, Boost Mobile, Levis, Nike, Kodak, MTV, CNN, Coke, Medtronic, AOL and Sony. Currently based on the East Coast, Will is charged with expanding the global clientele and voice of the Dentsu West group. Will also motivates those in and out of the industry, with his unique insights on creativity, youth marketing, new media/digital and entrepreneurship. He has en-lightened thousands in China, Russia, South America, Japan, Europe and North America. Although Will’s daughters Amelia and Beatrice keep him plenty busy, Will also manages to find time for pushing himself to extreme limits outside the work place. Diving with Great Whites, cycling across Alaska, conquering two of the world’s highest summits in Russia and Antarctica, motor-biking the world’s highest “road” through the Himalayas and high altitude parachuting, offer just a peek.