Simon Lamarche is Founding Partner of Adviso, www.adviso.ca, an Internet strategy and marketing firm created in 2002 that employs 25 experts. A pragmatic and innovative strategist, he knows how to spot new trends that will change the Web and is able to adapt them to his clients’ specific needs.
Armed with a Bachelor of Business Administration and a Master’s degree in Electronic Commerce from HEC Montreal, his particular field of interest is the optimization of conversions rates of websites of all types, regardless of their business model. Thanks to a high level of expertise, he has successfully completed a number of major strategic planning and Web marketing projects.
Simon Lamarche presents numerous conferences on Internet marketing and has published several articles in renowned journals. He also co-hosts the following blogs: Innovation Web (innovationweb.branchez-vous.com) and Adviso | Le blogue Interne (http://www.adviso.ca/blog/).