Simon Lamarche


Simon Lamarche is Founding Partner of Adviso,, an Internet strategy and marketing firm created in 2002 that employs 25 experts. A pragmatic and innovative strategist, he knows how to spot new trends that will change the Web and is able to adapt them to his clients’ specific needs.

Armed with a Bachelor of Business Administration and a Master’s degree in Electronic Commerce from HEC Montreal, his particular field of interest is the optimization of conversions rates of websites of all types, regardless of their business model. Thanks to a high level of expertise, he has successfully completed a number of major strategic planning and Web marketing projects.

Simon Lamarche presents numerous conferences on Internet marketing and has published several articles in renowned journals. He also co-hosts the following blogs: Innovation Web ( and Adviso | Le blogue Interne (

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