Andra Sheffer

(French)

Andra Sheffer is the Executive Director of the Bell Broadcast and New Media Fund,  which invests in Canadian television programs and their associated interactive digital projects, as well as two other private funds that support the Canadian new media, television and film industries: the Independent Production Fund which invests in dramatic television series, and, the COGECO Program Development Fund for the development of dramatic series, MOW’s and feature film companies as well as the production of MOW’s. From 1979-89 she was the founding Executive Director of the Academy of Canadian Cinema and Television and produced the annual Genie and Gemini/Prix Gémeaux Awards. She lectures on the business and financing of television and new media and is the editor of New Media, New Business: The Producer’s Guide(2001) and Create a Winning Proposal – The Handbook for New Media Producers (1999) as well as the co-editor of MAKING IT: the Business of Film and Television Production in Canada (1986 &1995). Previously she served as the Managing Director of the Toronto International Film Festival, and with the federal government as a Certification Officer setting up the original CAVCO office (and Canadian content “point” system), and at the Film Festivals Bureau promoting Canadian films internationally.

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